How My Healthcare Broker Generated 300% More Leads and Closed Corporate B2B Deals with Scriptbee

My Healthcare Broker provides clear, personalised English-language brokerage services helping expats, freelancers, visa applicants, and employees in Germany compare and choose the right private health insurance. Founded by CEO Michael Kammerer in Stuttgart, the platform delivers expert guidance, paperwork assistance, visa compliance support, and a full digital concierge experience.

The opportunity was clear: thousands of companies in Germany onboard international employees every year, and navigating German private health insurance is one of the biggest friction points for those hires. My Healthcare Broker wanted to become the go-to partner for HR teams and employers managing expat health coverage at scale.

Despite strong demand for the service, communicating complex insurance options to diverse international audiences online was difficult.

• Content was limited and could not keep pace with demand.
• Multilingual coverage was non-existent.
• SEO was inconsistent and under-optimized.
• Marketing was expensive, slow, and heavily dependent on outsourced agency work.

Corporate B2B deals, where HR teams and employers seek a trusted partner to manage health insurance for entire teams of expats, required a different level of authority and visibility than individual client acquisition.

"We had the expertise and a good service but struggled to effectively communicate it online. Our growth was limited by our content creation capabilities."

Michael KammererChief Executive Officer

— Michael Kammerer, CEO, My Healthcare Broker

Michael KammererChief Executive Officer

Visibility Agent

The Visibility Agent mapped My Healthcare Broker's search presence across Google and AI search platforms, identifying the exact queries expats, HR managers, and employers were using when searching for English-language health insurance guidance in Germany.

This created a clear picture of:

• How expats search for private health insurance in Germany.
• What HR teams and employers type in when looking for scalable expat coverage solutions.
• Which English-language topics and questions were underserved in search.

Content Agent

The Content Agent built a multilingual content strategy targeting:

• Expat-specific insurance queries.
• Comparison guides for private vs. public health insurance.
• Visa compliance topics and requirements.

This established My Healthcare Broker as the authoritative English-language source for private health insurance in Germany. Content output tripled without any additional headcount, while marketing costs dropped by 70% compared to traditional agency spend.

Traffic Agent

The Traffic Agent identified the companies visiting the site, surfacing HR teams and employers who were actively researching expat health insurance solutions for their teams.

This turned previously anonymous traffic into a prioritised list of corporate prospects ready for outreach, enabling:

• Targeted follow-up with HR decision-makers.
• Better qualification of B2B opportunities.
• A focused pipeline of high-value corporate accounts.

With Scriptbee's agents in place, My Healthcare Broker transformed its growth operations:

• 300% increase in organic lead generation from improved visibility and targeted content.
• Corporate B2B deals closed with employers managing expat teams, the highest-value segment the company had been targeting.
• 3x content output without adding headcount, thanks to automated and scalable content production.
• 70% reduction in marketing costs compared to traditional agency-based marketing.
• The internal team was freed to focus on client consultations and strategy instead of manual content execution.

"Scriptbee transformed our growth operations. We have increased output by 3x while reducing costs by 70%. Our team finally focuses on strategy instead of execution."

Michael KammererChief Executive Officer

— Michael Kammerer, CEO, My Healthcare Broker

Michael KammererChief Executive Officer

By combining Visibility, Content, and Traffic Agents, My Healthcare Broker was able to:

• Own the English-language search space for private health insurance in Germany.
• Speak directly to both expats and HR decision-makers with tailored content.
• Turn website traffic into a predictable pipeline of high-value corporate B2B deals.

Scriptbee enabled the company to scale like a much larger marketing team—without increasing headcount—while significantly lowering acquisition costs and accelerating growth in its most valuable customer segment.